AU · rank #5 · 2026-07-20
ADS
XETRA · EUR · $36.74B (USD)
The exact numbers the algorithm saw.
| Composite score Z-score blend of all factors below. | 1.941 |
|---|---|
| EPS revisions (30d) Change in consensus EPS estimate over the past 30 days ($/share). | +$0.22 |
| Net revisions (30d) Number of analysts revising upward minus downward. | 3 |
| Insider signal (90d) | — |
| Analyst upside Consensus target $207.59 | +14.6% |
| Momentum acceleration 3-month minus 12-month momentum. | +29.78% |
| Analyst rating 5 = Strong Buy, 1 = Strong Sell. | 4.33 |
| Gross margin TTM | +51.4% |
| 52w high | $202.01 |
| Market cap (USD) | $36.74B |
The AI research card
Independent qualitative review of each pick before the order is placed. On the rare day the research service is unavailable, the paper book trades on the quant ranking alone and no card appears here.
Summary
Adidas AG is a global sportswear giant executing a lifestyle-plus-performance turnaround under CEO Bjørn Gulden, with Q1 2026 showing 14% currency-neutral revenue growth, expanding gross margins near 51%, and a €1.0 billion buyback underway.
Rationale
The analyst_upside signal is reinforced by 100% revision agreement across 17 analysts, a 21.8% 30-day EPS revision, and late-June/early-July sell-side upgrades tied to concrete catalysts — buyback execution and 2026 FIFA World Cup demand — giving the consensus lift a fundamental anchor rather than pure sentiment drift.
Material risks
- 1Management has explicitly flagged promotional pressure in lifestyle footwear and is deliberately restricting wholesale inventory to defend ASPs, meaning any demand softness in the Originals/lifestyle segment could simultaneously compress gross margin and miss the revenue growth embedded in analyst targets.
- 2The €400 million FX and tariff headwind to 2026 operating profit is already guiding to a ~17% drag on the €2.3 billion OP target, and a further USD/EUR or CNY deterioration or tariff escalation could force a guidance cut that unwinds the entire revision cycle driving this screen.
AI verdict council
Each pick is reviewed independently by 3 models before any order. 2 of 3 voted to proceed.