AU · rank #4 · 2026-07-21
ADS
XETRA · EUR · $36.73B (USD)
The exact numbers the algorithm saw.
| Composite score Z-score blend of all factors below. | 2.114 |
|---|---|
| EPS revisions (30d) Change in consensus EPS estimate over the past 30 days ($/share). | +$0.22 |
| Net revisions (30d) Number of analysts revising upward minus downward. | 3 |
| Insider signal (90d) | — |
| Analyst upside Consensus target $207.59 | +14.4% |
| Momentum acceleration 3-month minus 12-month momentum. | +33.08% |
| Analyst rating 5 = Strong Buy, 1 = Strong Sell. | 4.33 |
| Gross margin TTM | +51.4% |
| 52w high | $200.34 |
| Market cap (USD) | $36.73B |
The AI research card
Independent qualitative review of each pick before the order is placed. On the rare day the research service is unavailable, the paper book trades on the quant ranking alone and no card appears here.
Summary
Adidas AG is a global sportswear giant executing a lifestyle-plus-performance turnaround under CEO Bjørn Gulden, with Q1 2026 showing 14% currency-neutral revenue growth, expanding gross margins, and a €1.0 billion buyback underway.
Rationale
The analyst_upside strategy is reinforced by 100% revision agreement across 17 analysts, a 14.4% consensus price target gap, and a 21.8% 30-day EPS revision lift driven by concrete EBIT upgrades tied to buyback execution and World Cup demand catalysts.
Material risks
- 1Management's own guidance flags ~€400 million in FX and tariff headwinds against a €2.3 billion operating profit target, meaning a modest macro deterioration or further USD/EUR weakness could materially compress the EPS upgrades that are driving the analyst revision signal.
- 2The 44.8% analyst target dispersion is unusually wide for a mega-cap consumer name, signaling deep disagreement on terminal margin recovery and China/North America share recapture — the consensus upside figure may be an artifact of a few high-conviction bulls rather than broad conviction.
AI verdict council
Each pick is reviewed independently by 3 models before any order. 3 of 3 voted to proceed.