AU · rank #3 · 2026-07-22
ADS
XETRA · EUR · $36.70B (USD)
The exact numbers the algorithm saw.
| Composite score Z-score blend of all factors below. | 2.171 |
|---|---|
| EPS revisions (30d) Change in consensus EPS estimate over the past 30 days ($/share). | +$0.22 |
| Net revisions (30d) Number of analysts revising upward minus downward. | 3 |
| Insider signal (90d) | — |
| Analyst upside Consensus target $207.59 | +15.7% |
| Momentum acceleration 3-month minus 12-month momentum. | +34.84% |
| Analyst rating 5 = Strong Buy, 1 = Strong Sell. | 4.33 |
| Gross margin TTM | +51.4% |
| 52w high | $198.97 |
| Market cap (USD) | $36.70B |
The AI research card
Independent qualitative review of each pick before the order is placed. On the rare day the research service is unavailable, the paper book trades on the quant ranking alone and no card appears here.
Summary
Adidas AG is a global sportswear giant executing a lifestyle-plus-performance turnaround under CEO Bjørn Gulden, with Q1 2026 showing 14% currency-neutral revenue growth, expanding gross margins near 51%, and a €1.0 billion buyback underway.
Rationale
The analyst_upside signal is reinforced by 100% revision agreement across 17 analysts, sustained EPS upgrades over 7/30/60/90-day windows, a 15.7% consensus price target gap, and a strong 4.33/5 buy-side rating — all consistent with a broad, conviction-driven re-rating rather than isolated sentiment noise.
Material risks
- 1FX and US tariff headwinds are expected to reduce 2026 operating profit by ~€400 million, directly threatening the margin recovery narrative that underpins analyst estimate upgrades and could trigger downward revisions that collapse the upside gap.
- 2Promotional pressure in lifestyle footwear — explicitly flagged by management — combined with reliance on fashion and sports cycles (2026 World Cup) rather than contracted revenue creates meaningful earnings visibility risk if consumer demand softens or Nike accelerates discounting.
AI verdict council
Each pick is reviewed independently by 3 models before any order. 3 of 3 voted to proceed.