AU · rank #3 · 2026-07-23
ADS
XETRA · EUR · $36.78B (USD)
The exact numbers the algorithm saw.
| Composite score Z-score blend of all factors below. | 2.325 |
|---|---|
| EPS revisions (30d) Change in consensus EPS estimate over the past 30 days ($/share). | +$0.22 |
| Net revisions (30d) Number of analysts revising upward minus downward. | 3 |
| Insider signal (90d) | — |
| Analyst upside Consensus target $207.59 | +15.8% |
| Momentum acceleration 3-month minus 12-month momentum. | +36.20% |
| Analyst rating 5 = Strong Buy, 1 = Strong Sell. | 4.33 |
| Gross margin TTM | +51.4% |
| 52w high | $198.67 |
| Market cap (USD) | $36.78B |
The AI research card
Independent qualitative review of each pick before the order is placed. On the rare day the research service is unavailable, the paper book trades on the quant ranking alone and no card appears here.
Summary
Adidas AG is a global sportswear brand executing a lifestyle-plus-performance strategy under CEO Bjørn Gulden, with Q1 2026 showing 14% currency-neutral revenue growth, expanding DTC/e-commerce channels, and a €1.0 billion 2026 share buyback underway.
Rationale
The analyst_upside signal is reinforced by 100% revision agreement across 17 analysts, sustained EPS upgrades over 7/30/60/90-day windows, a 4.23% earnings beat last quarter, and sell-side commentary explicitly citing upward 2026–27 EBIT/EPS revisions tied to buyback execution and World Cup demand — exactly the fundamental catalyst chain this strategy requires.
Material risks
- 1Management has explicitly flagged promotional pressure in lifestyle footwear and is deliberately restricting wholesale inventory to defend ASPs, meaning gross margin recovery (currently 51.1%) is fragile and a single misstep in pricing discipline or fashion-cycle timing could reverse the EPS revision trend that drives this signal.
- 2FX and US tariff headwinds are expected to reduce 2026 operating profit by ~€400 million, and with earnings reporting 7 days after the as-of date, any guidance revision or tariff escalation disclosed at that print could rapidly deflate the 15.8% analyst upside embedded in the signal.
AI verdict council
Each pick is reviewed independently by 3 models before any order. 3 of 3 voted to proceed.